"धर्मो रक्षति रक्षितः"
We Are Swasanj
Our story
Where Tradition Meets Design
Welcome to Swasanj, a brand where life’s breath meets joyful adornment and every creation blends modern design with age-old soul. Founded by Swastika Mahotkar (Founder and Sanjay Puttur (Co-Founder), Swasanj is more than just a design house—it is a journey that connects tradition with innovation. Each piece is crafted to reflect vibrant creativity, soulful purpose, and timeless elegance, making every design not only a style statement but also a story that celebrates life, culture, and joy.
Customer-Centric Approach
Latest Fashion Trends
Simple and easy outfit ideas to help you look stylish every day.
Our Name & Essence
Together, Swasanj is a promise:
Swas (श्वास) means “breath of life”—the energy that fuels our passion and inspires every thread.
Anj (अञ्ज) means “to adorn/honor”—celebrating the beauty of mindful design and heartfelt style.
Together, Swasanj is a promise:
“The Breath That Adorns”—clothes designed to feel alive on you, every moment.
Specialising in printed garments, each design at Swasanj tells a story—inspired by life, spirit, and selfexpression. Every kurti we craft is a celebration of your inner spirit, blending heritage, craftsmanship, and natural fabrics. We’re driven by the magic of tradition interwoven with youthful taste. That's why our short kurtis are more than just clothes—they’re wearable art, curated inhouse with the finest materials and mindful prints.
We believe in real—real fabrics that breathe with you, real designs that speak your vibe, and real prints that resonate with your story.
“Real fabric. Real life. Real you.”
Everyday Comfort Wear
Fashion that feels good all day long. Explore casual yet stylish options designed for comfort without compromising on style.